Hero MotoCorp is targeting the number one position in India’s electric two-wheeler market, as it expands VIDA electric scooter business, and continues to invest in Ather Energy. The company also has an interest in electric commercial vehicle maker Euler Motors.

Hero MotoCorp CEO Harshavardhan Chitale told Autocar Professional at SIAM Show in New Delhi, “We are very focused on being number one. We are already there in certain months (combined sales of Vida and Ather). But if you look at the numbers, Vida is at fourth place.”

Hero MotoCorp’s Vida electric scooters had a combined market share of 30.4% as of January-August 2026, compared with Ather Energy’s 39.7%. The rankings are based on unit sales.

Hero MotoCorp’s EV Strategy Targets Diverse Segments Through Vida, Ather and Euler

Hero’s EV strategy involves not just its own Vida brand, but also investment in Ather Energy and interest in Euler Motors. The company has invested in Ather Energy, and continued to fund the electric scooter maker through successive fundraising rounds. The latest fundraising, according to Autocar India, was worth ₹1,758 crore.

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Hero has an interest in Euler Motors, an electric commercial vehicle maker. According to Chitale, the company will continue to fund Euler through its fundraising efforts.

The three businesses cover diverse segments in electric mobility – Vida targets electric two-wheelers, Ather Energy makes electric two-wheelers, and Euler focuses on electric commercial vehicles.

Vida Gains in EV Two-Wheeler Market as Hero Boosts Production

Vida has gained almost 600 basis points (6%) in terms of market share over the past year, said Chitale. The brand has also recorded a year-on-year growth of around 100 percent.

The rising demand for Vida scooters has led to an increase in production capacity. In September 2026, the company’s electric vehicle production capacity is set to increase by almost 50 percent compared with the previous month. The company will further increase its production capacity substantially by December.

Vida currently offers electric scooters with both fixed and removable battery configurations. The two options target different customer segments. While removable batteries can be a convenience for customers without convenient access to charging points, fixed battery configuration allows the company to offer a lower-priced option.

The fixed battery price differs by around ₹10,000 from the removable battery configuration, according to Hero MotoCorp.

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Hero and Ather Energy Continue Partnership in EV Charging

Hero MotoCorp and Ather Energy continue to cooperate in the development of EV charging infrastructure. The interoperable fast-charging initiative now involves close to 20 companies and nearly 6,000 charging points, according to the statement cited by Autocar India.

Despite the investment relationship between the two companies, at this time, they have independent product roadmaps. The two companies discuss various topics related to future technology, including battery-cell sourcing, software, motors and motor components.

Joint sourcing could be a possibility in the future, but the two companies do not currently have such an agreement.

Vida’s Standing in India’s EV Two-Wheeler Market

Vida’s sales have grown substantially in 2026. Earlier data cited by Autocar India showed that Vida had sold 1,09,306 electric two-wheelers between January 1 and July 6, 2026. This accounted for 11 percent of the market share at that point in time. The brand was in fourth place, behind TVS Motor, Bajaj Auto and Ather Energy.

Vida crossed the 3 lakh cumulative retail sales mark in India on August 1, 2026, according to Vahan data cited by Autocar India. The rise in sales has enabled Hero MotoCorp to strengthen its position in the electric two-wheeler segment.

Hero’s latest strategy makes it clear that the company is targeting a broader presence in the electric vehicle segment. With the expansion of Vida’s production, and ongoing investment in Ather and interest in Euler, Hero is targeting multiple segments in electric mobility.

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