Decathlon India running business is set for a major boost as the sports retailer aims to generate more than ₹1,000 crore in revenue from its running category over the next four years. Decathlon is also expanding its store network while strengthening domestic manufacturing and increasing its focus on footwear and other running products.

Decathlon Sports India CEO Sankar Chatterjee said the company is currently witnessing high double-digit sales growth. Decathlon has 132 stores across India and is targeting 200 stores by 2030. More than a handful of new outlets are expected to open in the next quarter.

Decathlon India Running Business to Target ₹1,000 Crore

Running has become a key category in Decathlon India’s growth strategy. The company expects its running sports category to generate more than ₹1,000 crore in revenue over the next four years.

Decathlon has also launched its running-focused KIPRUN sub-brand in India. The strategy includes running shoes, apparel, hydration products, trail-running gear and accessories. The company has set a target of reaching more than 5 million active runners by 2030 in connection with its ₹1,000 crore running-business target.

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Decathlon India Store Expansion

Decathlon currently has 132 stores across India and is planning to increase the network to 200 stores by 2030. The company is also expanding its presence in markets outside its current footprint, starting with the Northeast, where its first store opened in Guwahati, Assam.

Along with physical stores, Decathlon is building its wholesale and reseller network in the Northeast, including cities such as Shillong. The expansion is part of the company’s strategy to increase its sporting goods presence across India.

₹4,133 Crore FY25 Revenue and Manufacturing Push

Decathlon Sports India reported revenue from operations of ₹4,133.10 crore in FY25. The company is investing €100 million to build and strengthen its manufacturing ecosystem in India.

According to Chatterjee, around 50 per cent of the quantity sold in Decathlon’s Indian stores this year is Made in India. Footwear is one of the company’s focus areas as it expands its domestic manufacturing capabilities, including investment in technology and talent such as product managers and engineers.

FTA and Made-in-India Manufacturing

Decathlon India is also monitoring the proposed India-Europe Free Trade Agreement and its impact on domestic manufacturing, particularly in the sporting goods sector.

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Decathlon is building its local manufacturing capabilities with a focus on products such as footwear. Strengthening the Made-in-India manufacturing base is an important part of the company’s strategy.

Decathlon’s latest plans show that the company is combining category expansion with store growth and local manufacturing. Its running business target, KIPRUN expansion and wider retail network are expected to be key parts of Decathlon’s India strategy through 2030.

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