BYD Denza India entry is nearing a big step with the premium EV brand finalising its initial dealer network across major markets. According TO an ETAuto report published on September 24, 2026, BYD is understood to have selected established dealer groups in Mumbai, Bengaluru, Hyderabad, Chennai, Gujarat, the National Capital Region and Chandigarh. The network is expected to operate separately from BYD’s existing retail operations.

Denza is BYD’s premium marque and is expected to enter India later this year. The company is preparing to establish the brand as a separate premium offering, with dedicated retail outlets planned for the initial phase. The Denza D9 luxury MPV is expected to be the first model for the Indian market.

Denza India dealer network details

Landmark Group is expected to operate Denza dealerships in Mumbai, while EVM is set to handle Bengaluru and Hyderabad. KUN has reportedly been selected for Chennai. Cargo Motors will represent the brand in Gujarat, including Ahmedabad.

In the National Capital Region and Chandigarh, Passi Group’s Krishna Automobiles is expected to represent Denza. The dealer groups identified in the report are already associated with BYD in India.

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According to the report, Denza is planning a focused network during its initial phase, with established dealer groups covering key luxury markets. BYD India had not responded to ETAuto’s email query at the time of publication.

Denza D9 expected to lead India entry

The Denza D9 is expected to be the first model launched by the brand in India. Reports indicate that BYD is preparing to introduce the luxury MPV around the festive season, although the company has not confirmed an exact India launch date in the cited report.

The D9 is positioned as a premium electric MPV and competes internationally in a segment that includes luxury models such as the Toyota Vellfire and Lexus LM. In India, the electric MPV segment has also gained a new entrant in the form of the MG M9.

The D9 focuses heavily on rear-seat comfort and luxury. Its equipment includes second-row captain seats with massage functions, powered leg rests, a panoramic sunroof, premium audio, multi-zone climate control and advanced driver-assistance systems.

How Denza will be positioned above BYD

Denza is expected to sit above BYD in the Chinese automaker’s brand hierarchy. The separate dealer network is part of this positioning, allowing the brand to develop its own premium retail experience in India.

Denza is expected to operate through dedicated retail outlets rather than simply using BYD showrooms. The initial network covers several important luxury-car markets, including Mumbai, Bengaluru, Hyderabad, Chennai, Gujarat and the NCR.

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BYD’s India EV expansion

BYD’s Denza plans come as the Chinese automaker continues expanding its presence in India’s electric vehicle market. According TO ETAuto, BYD sold around 6,000 vehicles in India in 2025 and is targeting double-digit growth in 2026.

India’s luxury MPV market remains relatively small in volume, but the segment has attracted additional products in recent years. The Toyota Vellfire recorded almost 1,500 units in sales during FY2026, with sales increasing 56 percent, according to the report.

With the D9, Denza will enter this developing premium MPV segment with an electric model focused on luxury and rear-seat comfort. The final India launch date, pricing and complete specifications of the Denza D9 have not been confirmed in the cited report.

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